💧 Project 2

     


13/05/21 - 17/06/21 (Week 7 - Week 12)
Ng Mei Ying (0340563)
Design Research Dissertation
Project 2: Complete Dissertation with Visual Design 30%



INSTRUCTION




Project 2: Booklet Visual Design


(W7) 13/05/21: Booklet Design Mooddboard

To start with the booklet design, I started to do some research for the potential booklet design style in Pinterest that fitted my dissertation research topic. After a period of research, I had successfully gathered the ideal booklet design style that was related to the animation aesthetics research topic. The images were embedded and well arranged in the google presentation slides. Moreover, I had browsed through the website visiting the adobe pages as well as other design websites to obtain the design materials and resources for the publication design. The design materials collected including the fonts, colour code reference for booklet background as well as the design assets and icons.


Fig 1.0   Moodboard for booklet design (pdf)

Fig 1.1   Chosen fonts for book cover design (36 days font)

Fig 1.2   Chosen fonts for the title (Neue Machina font)

Fig 1.3   Chosen fonts for body content (Neue Haas Unica font)

Feedback from Dr Hayati: 1) There was no class due to the Hari Raya holiday. A recorded lecture video with lecture slides was attached to Microsoft Team for student’s revision purposes. 2) Students are required to create an ebook with the pdf when submitting their 2nd Assignment (the complete publication design). 3) Students do not need to purchase the software. In the online FlipHTML5, the page limit of FlipHTML5 is no more than 500 pages while the size of which is no more than 150 Mb. If the design pdf work is massive, students should compress the pdf file in the link provided below to convert the pdf into an ebook.

Reflection: When it comes to countless design ideas on Pinterest, I had no idea which design suit the research topic of "Visual Aesthetics" well. If the ideal state for visual aesthetics does not solely mean for "beautiful", hence, I should not opt for the visual design that only fit my personal preference, as the design has to fits its purpose to serve the topic.




(W8) 08/04/21: Independent Learning Week (ILW)
No Class.




(W9) 15/04/21: Booklet Design (stage 1)

This week, I started to create the first draft of the booklet design in Adobe Illustrator and play with the design elements that I had collected in the last two weeks. The design was developed according to the visual reference to ensure the design was meeting the concept requirements. Design principles were applied as well to create a visual satisfying publication layout design that met its design purpose and functionality. The draft dissertation was used as reference content while creating the content layout design although it was not considered a completed dissertation writing. However, in order to ensure that there were no huge changes to the content that may affect the layout design in the publication, some adjustments had been done to the content of the draft dissertation.

Fig 2.0   Booklet cover page gradient background image
(downloaded from the copyright-free resource site)
 
Fig 2.1 Abstract page ink-flow background image
(downloaded from the copyright-free resource site)

Fig 2.2 Booklet design process in Ai
(Creating pages with grid lines)

Fig 2.3 Booklet cover page design (ver.1)

Feedback from Dr Hayati: 1) Students should do their very best in completing the weekly task to avoid any delay of the tasks that will end up with the overwhelming accumulation of workload. 2) On the other hand, students are free to explore the publication design with their knowledge gained in the previous typography classes regarding the content layout design. 3) Students could refer to the booklet design examples given by Dr Hayati during the online class but it's not necessary to follow exactly as the design style was a subjective factor that varies from different individuals. 4) Students could search for a better design for the table content instead of having the table content created in Google Docs embedded in the final publication design.




(W10) 22/04/21: Booklet Design (stage 2)

This week, I double-checked on the dissertation to finalise any possible mistakes and errors in the research paper. The design was developed according to the visual reference to ensure the design was meeting the concept requirements. Design principles were applied as well to create a visual satisfying publication layout design that met its design purpose and functionality. After getting some feedback from the lecturer, I had created a new design for the book cover as well as adding more variation in the content layout design.

Fig 3.0 Booklet cover page design (ver.2)

Fig 3.1 Abstract page design in Ai

Feedback from Dr Hayati: 1) Students should write the dissertation as if they don't know anything. Students should describe everything in a clear manner as a dissertation is descriptive scholarly writing. 2) The submission deadline would not be postponed although the learning duration had been postponed to week 15. 3) Pay attention to the integrity of the layout, typeface design and so on. Students need to have a customized cover page design to ensure it’s recognizable. 4) Remember to credit the design if any artist design was being used directly with adjustment. 5) The lecturer recommended trying out more variety of design layout to avoid too many repetitive design elements which are not that interesting to read on.




(W11) 29/04/21: Booklet Design (stage 3)

After accomplishing the draft booklet design, I decided to adjust the overall layout design again after realising a better way to pull out the design that suits the research topic well. The design adjustment includes the background gradient adjustment, text resizing, paragraph arrangement and so on. Other than adjusting the booklet layout design, a new design was created for the data chart to ensure the data chart design was coherent with the booklet design theme.

Fig 4.0 Graph & pie chart redesign

Fig 4.1 Booklet design process in Ai




(W12) 06/05/21: Booklet Design (stage 4)

This week, I inserted the page number in the booklet design after completing the final booklet design. Afterwards, I uploaded the second version of the draft dissertation publication to Google drive to get some feedback from the lecturer. After having a consultation with the lecturer, I upload the dissertation publication to the flipping book generator to see the overall design outcome of the publication design.

Fig 5.0 Conclusion page design in Ai

Fig 5.1 Introduction page design development (ver.1)

Fig 5.2 Introduction page design development (ver.2)

Fig 5.3 Introduction page design development (final)

Feedback from Dr Hayati: 1) About the booklet design, the lecturer mentioned that she would not be too picky on the booklet design but it's all depending upon my satisfaction with the booklet design. 2) For the draft dissertation, the lecturer pointed out several constructive feedback upon the wrong and correction needed to be done before the final submission. 3) There were some minor grammatical issues in the sentence. Some sentences were too long to read and needed to be broken down into two sentences. There was not much issue with the punctuation, but there were some misused words. 4) The conceptual framework needed to focus on the topic of aesthetics, the keywords on the framework had to be within the topic discussion. 5) Besides, the lecturer said I need to focus on correcting the writing in section 4 research findings. All of the tables, screenshot images need to be labelled well. At the same time, I need to include the figure and table list after the content page as well. 6) Lastly, in section 7 the writing content tends to be further research instead of project recommendation, I need to focus on describing how to apply the research result into an actual experience.




(W13) 06/05/21: Booklet Design (stage 5)

This week, I updated the final booklet design in google drive with the lecturer with revised content. Furthermore, the exported booklet design from AI was uploaded to the online flipping book generator to create a virtual booklet for submission. On top of that, I had to put aside the editing of the draft dissertation as the feedback of the file had not yet been received from the lecturer. Hence, I was advised by the lecturer to start project 3 journal article writing this week. The first draft of the journal publication was done and ready to get consultation for next week.

Fig 6.0 Flipbook Preview (ver.1)

Fig 6.1 Flipbook Preview (ver.2)

Feedback from Dr Hayati: 1) Since my pdf feedback has not yet been shared by the lecturer, I’m told to start the first draft of the journal article writing referring to the example given in the Google classroom. 2) The recommendation is given to give the article a title name as “An Overview of Visual Aesthetics in Animation Storytelling.” which aims to narrow down the topic of discussion. 3) Furthermore, I need to extract the key content from each of the sections and restructure them into the article writing with segregation. To ensure the table or diagram is related to the concise article content, I may need to create a new diagram. 4) The problem statement from the draft dissertation needs some amendment as well before transferring it to the article writing. 5) Students should not put too much time into the booklet design starting from this week as the students require to put more effort focusing on the complete dissertation writings as well as the journal article writing.




(W16) 15/07/21: Final Dissertation & Booklet Design

After I finally got the pdf feedback file from the lecturer, on week 15, I straight away to do the last amendment on the draft dissertation writing. The good news was since I had done most of the key amendments a couple of weeks ago based on the verbal feedback given by the lecturer, hence the rest of the amendments I needed to make was not as overwhelming as I expected. The major thing I needed to do was rectify some linguistic errors and create a table for the email interview section. The final dissertation paper was then turned in for the plagiarism check system in TiMES and thankfully the index similarity was below 15%.

Fig 7.0 Draft dissertation feedback pdf file from Dr. Hayati

Fig 7.1 Final dissertation pdf (submitted to Turnitin, index similarity 3%)

Fig 7.2 Final dissertation booklet visual design pdf

Fig 7.3   Flipbook preview: DRD Final Booklet Design

Reflection: I would not deny that this is the most demanding project comparing with the other modules. Although some of my classmates mentioned assumed that Research Methodology was more demanding than dissertation writing, however, I found that dissertation writing actually took me more time to accomplish as compared with methodology design. Critical writing skill really takes time to practise and it even more challenging as writing is not my main strength. 


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